In the first phase of the Impact of Social Media project, we focused on the core PR and marketing skills necessary for success in the online world. Participants had the opportunity to dive into the latest trends in social media, learn how to effectively manage online campaigns, and work in a multicultural team environment.
This week of theoretical lectures, workshops, and practical examples showed participants how to communicate effectively in the digital space. We learned how to create and manage online campaigns, what works across different platforms, and how to target specific audiences.
